Clarity on your next move - strategy, brand, marketing, sales, product, and team, end to end.

I work with B2B founders to help them bring roadmap clarity on what to focus next.

Aaditya Pandey
12x
MRR growth delivered for a consulting client in 6 months
₹35L+
Saved through smarter operations & automation
30K+
Organic website visitors driven in one month
8+
Startups working experience

Worked with teams at

  • YesCity
  • Autozy
  • Influwee
  • PracharCraft
  • Powerplay
  • Fluencer Digital
  • RightHome AI

What I do

Where founders bring me in

Business strategy, brand, marketing, sales, product, and team - the clarity work founders actually need, end to end.

01

Business Strategy & Clarity

Cutting through the noise to tell you what to actually focus on next - and what to deliberately ignore.

02

Brand & Positioning

Sharpening how the market sees you so you stop competing on price and start competing on why-you.

03

Marketing & GTM

Organic acquisition systems and go-to-market strategy that get you traction without burning the ad budget.

04

Product Strategy & Roadmapping

Feature prioritization and scoping so you ship the right thing fast instead of everything slowly.

05

Team & Ops Building

Structuring cross-functional teams and workflows so execution doesn't depend on you personally holding it together.

Add-on

Hands-on product & tech execution

Most consultants stop at the strategy doc. If you also need it built - full-stack development, automation, AI integration - I can do that myself too. It's the bonus, not the pitch.

Proof, not promises

Recent case studies

A sample of the engagements behind the numbers above.

View all case studies →

Travel-Tech / Marketplace

PRD for a group-travel vendor marketplace, scoped to a 1-week sprint

YesCity

Wrote the full product requirements document for a new group-travel vendor marketplace - vendor onboarding, trip discovery, and a trip-management portal - scoped so engineering could ship it in a single 1-week sprint.

16

User stories scoped & prioritized

Product StrategyPRDSprint Planning

Product & Tech Leadership

GTM strategy + automation that saved ₹22L+

YesCity

Owned product, tech, and go-to-market strategy end-to-end as Product & Tech Lead - from market research through MVP planning to organic distribution.

₹22L+

Saved via automation

GTM StrategyAutomationProduct Leadership

GTM Research / B2B SaaS

Reverse-engineering a growth engine into an acquisition playbook

Autozy.co

Reverse-engineered how OpusClip went from 200 paying-for-feedback beta users to $1M ARR in 14 days, then translated its growth mechanics into a concrete first-100 and first-1,000-user acquisition playbook for Autozy.co.

$1M ARR in 14 days (OpusClip)

Growth case studied

GTM StrategyGrowth ResearchBusiness Strategy

Marketing Strategy / Consumer App

Diversifying a marketing strategy beyond its highest-converting category

AstroTalk

Built a marketing campaign strategy for AstroTalk to diversify beyond its highest-converting marriage & relationships category into career, business, family, and health.

5

New ad categories scripted

Marketing & GTMBrand & PositioningContent Strategy

0→1 Product Building

FounderForge - built after living the problem

FounderForge (own product)

Built to solve the cross-functional execution chaos I hit in my own startup journey - not a side project, a problem I lived, then shipped.

200+

Monthly active users

0→1Product Building

AI / Real Estate Tech

AI chatbot, RAG search, and a full admin platform

RightHome AI

Led the chatbot development team and built the complete admin side of the company on the MERN stack, deployed to Microsoft Azure.

Chatbot + full admin platform

Scope delivered

AI/RAGFull-StackTeam Leadership

In their words

What founders say

I reached out to him with a doubt while building Neuva, and the way he explained it completely changed my perspective. He didn’t just answer the question he made sure I understood the logic behind it. That clarity helped me make better decisions for Neuva and saved me from unnecessary confusion and costly mistakes. I genuinely respect people who can simplify complex things without making you feel small for asking. Grateful for the guidance it made a real difference.

Better clarity in the founders

Sri Raghav

Founder and CEO · Neuva Forge

As I worked on RPAR, your guidance helped me validate the idea and move forward with clarity during its early development. More than strategy, your support during uncertain and demotivating phases helped me regain focus and momentum.

Product Validation and Execution clarity with 3 KPIs

Utkarsh Rajput

Founder and CEO · Rpar

You consistently give high-quality advice that plays a real role in shaping how I’m building my startup. Your insights help me think strategically, move faster, and make smarter choices - especially when things feel overwhelming or uncertain.

GTM strategy ready and Product Roadmap ready

Aryan Gupta

Founder · ReviuCheck

Before the session, I had a lot of doubts about CredSaathi, I wasn’t really sure whether the product would work, who exactly our target audience should be, how to approach users, or even what kind of terms and challenges I would come across while building a startup. After the session, I got much more clarity on these things and also learnt a lot of new concepts and keywords. But more than that, the session gave me the confidence to actually move forward with the idea. What I liked the most was getting to hear about your own startup experience and being able to openly discuss all the doubts I had. It made the conversation feel very practical and relatable. I’d definitely recommend you to others because the session genuinely helped me understand things better and gave me more confidence about my next steps.

Product Validity and Clarity on Execution Roadmap

Aarohi

Founder · CredSathi

i loved that I'm getting a guidance from someone who is working in the same field, who made mistakes which i got to know and probably I won't make the same mistakes in future. I would recommend Aaditya to the people who don't want to run in a rat race, who want to build something of their own but don't have clarity on how to execute things.

Immediate Action towards execution with full clarity

Himanshu Rathore

Startup Enthusiast

Thank you so much for the advice. It was great talking to you, I learned so many things and I am very grateful to have a mentor like you. And thanks a lot for all the great insights given to me thanks a lot 😊

Product Validation and Self Discovery

Aditya Keshri

Startup Enthusiast · N/A

The journey

From engineer to operator

I help:

MSME Owners and early entrepreneurs scale their business and get clarity on how to achieve their yearly -> quarterly -> monthly -> weekly targets.

Be it - Market Research (Product and problem validation) - Product Planning (Making product in minimal resources) - Marketing (Market mein awareness failana -> Prospects lana) - Sales (Prospects ko Customers m convert krna) - GTM (New product ki early go-to-market planning) - Tech (Architecture planning and even making) - Team and Systems (Operational overheads ko remove krna)

Being an executionist myself, I enjoy working with similar kinds (who respect deadlines and don't think much before taking action). If this sounds like you, book one here.

A short pitch: Have worked with 8+ startups generating 1.2 Cr+ in last 3 years, saved 35L+ through automations, worked as an advisor with 4 startups/businesses and their testimonials are the POC.

Baki batein book krne k bad.

If you're building something ambitious and need someone who can hold five problems at once - let's talk.

Let's talk

Book a strategy call

30 minutes to walk through where you're stuck and whether I'm the right person to help unblock it. No pitch deck, no pressure.