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Product & Tech Leadership
GTM strategy + automation that saved ₹22L+
YesCityNov 2024 – Jun 2026 · 1 year 8 months
- Saved via automation
- ₹22L+
- Organic visitors in 7 days
- 8,000+
- MAUs in 6 months
- 1000+
Owned product, tech, and go-to-market strategy end-to-end as Product & Tech Lead - from market research through MVP planning to organic distribution.
The challenge
YesCity needed a functioning product roadmap, a leaner ops footprint, and a way to get in front of customers without a paid acquisition budget.
The approach
Ran market research and GTM strategy, planned and broke down the MVP into shippable increments, and rebuilt internal workflows around automations and a microservices architecture to cut manual ops work.
GTM StrategyAutomationProduct Leadership