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GTM Research / B2B SaaS
Reverse-engineering a growth engine into an acquisition playbook
Autozy.co2026
- Growth case studied
- $1M ARR in 14 days (OpusClip)
- Playbook stages delivered
- 3
Reverse-engineered how OpusClip went from 200 paying-for-feedback beta users to $1M ARR in 14 days, then translated its growth mechanics into a concrete first-100 and first-1,000-user acquisition playbook for Autozy.co.
The challenge
Autozy.co needed a capital-efficient playbook for acquiring its first users rather than guessing at a generic software launch strategy.
The approach
Broke down OpusClip's arc from manual concierge outreach to a viral watermark-driven growth loop, then mapped each stage onto Autozy's product: a concierge content-gift motion for the first 100 users, a distribution-embedded growth loop to scale to 1,000, and a warning against feature bloat diluting the core hook.
GTM StrategyGrowth ResearchBusiness Strategy