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Marketing Strategy / Consumer App
Diversifying a marketing strategy beyond its highest-converting category
AstroTalk2026
- New ad categories scripted
- 5
- Frameworks applied
- PAS, AIDA, Curiosity Gap
Built a marketing campaign strategy for AstroTalk to diversify beyond its highest-converting marriage & relationships category into career, business, family, and health.
The challenge
AstroTalk's ad campaigns leaned almost entirely on marriage-compatibility messaging, leaving broader audience segments and proven growth tactics - outcome-led storytelling, viral meme distribution, daily engagement loops - untapped.
The approach
Audited the psychological triggers already at work in existing campaigns (Barnum effect, curiosity gap, authority bias), then wrote 5 ready-to-shoot ad scripts across new life-decision categories, backed by a viral content and daily-engagement distribution plan.
Marketing & GTMBrand & PositioningContent Strategy